Amazon Video

The Demise Of LG – How An Electronics Juggernaut Was Overthrown

We all recognize LG as the device and also TV business and also there’s no question that they make fantastic home appliances as well as TVs. This success didn’t rather lug over to their smartphone schedule as LG was compelled to exit the smart device space totally in early 2021. In the beginning, you may be inclined to believe that this failing may’ve been triggered by a late access or an absence of advancement, but neither of these assumptions is real. As a matter of fact, LG was the very first business on the planet to generate a capacitive touchscreen phone also before Apple. They were regularly experimenting with odd tech like modular mobile phones, dual-screen smartphones, and swivel smartphones. The genuine factor behind LG’s failure is a lack of strong marketing as well as branding. They generally approached smart devices like they would approach a dishwashing machine or dryer. Other than bad branding, LG’s constant experimentation made them referred to as the maker with the gimmicks which finished up doing even more damage than great. And near completion, LG obtained so concentrated on trying to garner more sales that they quit sustaining their existing consumer base which put the nail in their casket. This video explains the leading factors for LG’s failure within the smartphone space and what took place to LG smartphones.

Disharmony Community:

0:00 – Smartphone Shutdown
2:36 – Non-Existent Marketing
5:34 – Gimmicks
8:40 – Getting Desperate
11:23 – The State Of LG


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.